Greenwashing - And No, That's Not for Lettuce

written by

Jared Frye

posted on

November 1, 2023

Okay, so let’s talk just a minute about something I tend to be pretty passionate about.

My goal here is to arm all of y’all with the knowledge that will help you to make more confident food choices and remind you of the incredible difference you are making for farms like C&F Farms.

Over the last 20-plus years, there has been push in popularity in regenerative agriculture and pasture-based foods. Which is amazing, and created a great opportunity for thousands of small, regenerative farms in the country.

Agriculture, the environment, what is in our food, and where it came from are very hotly disputed topics. And the opportunity to promote better practices and begin to truly change our food system is being taken by other companies swooping in to take advantage of the movement with greenwashing and labeling loopholes.

Greenwashing: We Don’t Mean Washing Your Lettuce

Greenwashing is essentially when a business intentionally gives a false impression or provides misleading information about how and where their products are produced.

One of the most egregious labeling loopholes happened in December of 2015 when an act of the U.S. Congress allowed red meat to become one of the only consumer products to be exempt from Country of Origin Labeling Laws.

What did this do? By removing country of origin labeling laws, the door was opened for large corporations to begin importing “grass-fed beef” at considerably lower costs while still legally labeling it as “Product of the USA” and selling it to you at a premium.

Not possible? Several studies performed in the last few years found that 75-80% of “grass-fed beef” sold in grocery stores is imported from outside the U.S.

Read those labels folks!

Is Grass-Fed Really Grass-Fed?

Another legal labeling loophole has allowed big brands to cut costs by feed grain by-products (i.e. corn gluten feed & distillers grains) while still labeling and selling the beef as “100% grass-fed.”

Call me crazy but I imagine that’s not exactly what you were expecting when you purchase “100% grass-fed beef”, correct?

That’s one reason we are very conscious to include our beef is grass-fed AND grass-finished.

At C&F Farms we gladly say “no” to cutting corners and costs each year by staying true to our claims. All of this is why it is so important to make sure you know where your food comes from – go out and get know the farmer who is raising it and feel good about the food you’re eating.

Final Thoughts

- If you are going to pay extra for grass-fed, local beef – make certain you are actually supporting a regenerative farm, rather than padding the pockets of someone simply making a market play with words.
- Do your research – never blindly trust the certifications or special claims you see on paper labels. When the deal seems too good to be true – it probably is.
- Thank you! To all of you reading this that support our farm and others like us, we say thank you! You are truly making the difference for our family!

Have more questions about this topic in general or want more specific details about our farm and operation? Reach out! Send me a note, give me a call, or come by the farm sometime. We believe in complete transparency when it comes to how our animals are raised and treated.

And we love to talk about it!

Thank you again for reading and caring – it means more than you could ever know.

Jared

Creamy Parmesan Italian Sausage Potato Soup

A cozy, one-pot comfort meal your whole family will love!

Why Pork Deserves a Place on Your Plate

Why Pork Deserves More Respect Pork’s gotten a bit of a bad rap over the years. Somewhere along the way, it went from being the centerpiece of the dinner table to the “questionable” meat — the one people talk around instead of about. But the truth is, real pork, raised right, is one of the most nourishing, versatile, and downright delicious foods you can eat. If you’ve only ever had grocery store pork, it’s easy to see how the misunderstanding happened. Commercial pork — pale, bland, and watery — doesn’t even resemble what pork was meant to be. The difference isn’t just taste. It’s nutrition, animal welfare, and soil health, too. Let’s set the record straight. Pork Is Packed With Nutrients Pork is one of the best natural sources of: B Vitamins (especially B1, B6, and B12) — for energy, brain health, and metabolism Zinc — for immune function and hormone support Selenium — a key antioxidant that helps protect your cells Iron and Phosphorus — essential for strong blood and bones And if you choose lean cuts like tenderloin or loin chops, pork is every bit as lean as chicken breast — with more flavor and satisfaction per bite. What Makes Pasture-Raised Pork Healthier Here’s where the story changes. Pigs raised in confinement — on concrete, under fluorescent lights, eating corn and soy feed — simply can’t produce the same quality meat as pigs raised on pasture. Our pigs live outside, rotating through fields and woods, foraging for roots, acorns, grass, and grubs. They get sunshine, fresh air, and exercise. The result? Higher levels of omega-3 fats and vitamin D A better omega-6 to omega-3 ratio (important for heart and brain health) Naturally richer color and deeper flavor Less stress, which means better meat texture and nutrient retention And all that rooting and turning of the soil? That’s regenerative farming in action — pigs being pigs, building healthier pastures as they go. The Truth About Lard Remember when Grandma cooked everything in lard? Turns out, she was onto something. Lard from pasture-raised pigs is high in monounsaturated fat (like olive oil) and naturally stable at high heat, making it one of the best fats you can cook with. It’s free of the highly processed seed oils that dominate modern diets — and it actually helps absorb fat-soluble vitamins like A, D, E, and K. The fear of “fat” in general came from bad science, not bad pork. Our Approach: Pork That Does Better At C&F Farms, our pigs are part of the bigger picture. They help us build soil fertility, reduce waste, and restore balance to our land. They live well, they eat well, and that shows in every bite of pork that comes off our farm. You can taste the difference — and more importantly, you can feel good about it. So, if you’ve been sticking to chicken and beef thinking pork’s not as “healthy,” it’s time to reconsider. The way we see it, pork deserves its rightful place back at the table — and once you’ve tried pasture-raised pork, you’ll wonder why it ever left. Try It for Yourself Looking to add pork back into your rotation? Start simple: a skillet-seared pork chop, a slow-cooked shoulder roast, or our breakfast sausage on a lazy Sunday morning. You’ll see exactly what we mean.

How Are Plant-Based Trends Shaping the Future of Farming? Pt.3

Fake Meat, Real Consequences: How Plant-Based Trends Are Shaping the Future of Farming What plant-based meat means for crops, cattle, and the people who grow your food Over the last couple of emails, we’ve taken a close look at plant-based meat—what’s in it, where it comes from, and whether it’s really saving the planet like some folks claim. This week to wrap up, let’s zoom all the way out. Because beyond the burger, beyond the branding, beyond the sizzle and the soy—this shift toward “alternative proteins” is having a real, measurable impact on farmers. And it’s not all good. Some parts of agriculture stand to gain. Others? Not so much. So today, I want to share what this plant-based push looks like from our side of the fence—as a livestock farm that works directly with the land, the animals, and the folks who eat our food. Let’s break it down. 🐄 The Livestock Industry: Pressure’s Building, But It’s Not a Landslide (Yet) Let’s start with the obvious: plant-based meats are trying to take a bite out of the meat industry. And sure, they’ve made some noise. You’ve seen them in the fast food drive-thru, in the frozen aisle, maybe even on your cousin’s grill at the family cookout. Big names like Beyond Meat and Impossible Foods got a lot of early attention, and venture capital money has poured into companies making everything from lab-grown chicken to “mycelium bacon.” But here’s the reality: Meat sales are still strong—especially real meat from small farms. Most Americans still eat meat regularly (more than 85%, according to some studies). And most people who buy plant-based meat aren’t vegetarians—they’re “flexitarians,” looking to cut back but not cut out. Still, we’re seeing real shifts, especially in: Fast food chains trying to appeal to younger, more environmentally-conscious customers Institutional buyers (like colleges and hospitals) looking to “green” their menus Investor-funded companies pressuring the media and grocery stores to carry more alternatives This affects conventional producers more than farms like ours—because our customers aren’t just shopping for calories. They’re buying flavor, ethics, and trust. But the pressure’s there. And it’s growing. 🌾 The Crop Side: More Peas, Fewer Cows? Let’s look at the other side of the food chain—what gets planted in the ground. To make a plant-based burger, you need crops. Lots of them. Peas (for protein isolate) Soybeans (textured soy protein) Canola (for oil) Mung beans, chickpeas, rice, and wheat gluten, depending on the brand This shift is starting to reshape what farmers grow, especially in areas like the Northern Plains and Canada, where pulses are becoming big business. Some would say that’s a good thing. More legumes = more diversity, right? But let’s not romanticize it: These crops are often grown in the same monoculture, high-input systems as corn and soy. Many still rely on chemical fertilizers, pesticides, and tillage. And the bulk of the processing? It’s happening overseas—particularly in China and India, where cost is lower and environmental oversight is… let’s say, different. So, while we may be swapping one set of industrial ingredients for another, the underlying system hasn’t changed. It’s just wearing a plant-based label. 🧾 Winners, Losers, and Who’s Left Holding the Hay Bale Here’s a quick look at who’s benefiting—and who’s being left behind—in the fake meat gold rush: Winners Losers Global food processors & protein isolate manufacturers Small livestock producers who rely on commodity markets Investors & start-ups with slick branding Soil health (if we keep propping up monocultures) Industrial pulse crop farmers Rural communities without access to value-added processing Big food brands adding green options Consumers thinking they are getting real, whole food Meanwhile, folks like us—who are working with animals, rotating pastures, stewarding land—we’re out here actually regenerating the environment… and getting squeezed between policy trends and supermarket marketing. 🤔 The Big Picture: Is Fake Meat the Solution, or Just a New Distraction? Let’s ask the million-dollar question: Are plant-based meats fixing the food system? In my view: not really. They may reduce emissions compared to feedlot beef, but they do nothing to solve the root problems of: Soil degradation Chemical dependency Globalized, fragile supply chains Processed, nutrient-poor food And they certainly don’t bring back the connection between people and their food. That’s where regenerative farming shines. We’re not outsourcing. We’re not isolating protein or flavor in a lab. We’re building food systems from the ground up—literally—starting with the soil and working outward to healthy animals and well-fed communities. 🧠 What Can You Do? Here’s the good news: you don’t need a PhD in food science to make the right call. You just need to ask questions like: Who grew this food? How was it raised? Can I pronounce the ingredients? Can I picture the farm it came from? And maybe most importantly… Can I shake the hand that raised it? If you can’t, maybe it’s not the kind of food we should be building our future on. 🙏 Thank You for Standing With Real Farms At C&F Farms, we’re doing this the old way—with a forward-thinking twist. We’re rotating animals, improving soil, treating animals with care, and growing food that feeds people… not investors. We’re not trying to reinvent meat—we’re trying to restore trust in it. So thanks for standing with us. Thanks for choosing real food, real farms, and real flavor. And if someone at the grocery store ever tells you fake meat is going to save the world? Tell them your farmer said otherwise.